DALLAS, TX - August 20, 2026 — The Parrish Charitable Foundation has partnered with Hometown to become the Official Ticketing Partner of the Inaugural Roland Parrish Classic, a one-day, two-game high school football showcase set for Saturday, September 12, 2026, at the historic Cotton Bowl Stadium in Dallas.
The Classic is expected to draw more than 30,000 spectators to the Cotton Bowl, and Hometown’s Box Office solution will handle ticketing for the event from end to end. Fans get a secure, mobile-friendly, cashless way to buy tickets so they move through the gate faster, while real-time sales reporting gives the Foundation and Hot Rod Connects, the agency managing the event, clear visibility into revenue as it comes in rather than waiting on a manual count.
Tickets for the Parrish Classic are available at parrishclassic.com/tickets.
The field brings together some of the most accomplished programs in Texas high school football. South Oak Cliff, North Shore, and DeSoto enter the 2026 season as the reigning UIL state champions in 5A Division II, 6A Division I, and 6A Division II, respectively, while Duncanville won back-to-back 6A Division I titles in 2022 and 2023 and returned to the state championship game in 2025. Collectively, the four programs have won 16 UIL football state championships, including 10 of the 15 state titles awarded across their three respective divisions over the past five seasons.
Three of the four participating schools, Duncanville High School, DeSoto High School, and North Shore Senior High School, already run their ticketing through Box Office, together selling more than 450,000 tickets through the Hometown platform. That track record is a big part of why the Parrish Charitable Foundation put its trust in Hometown to manage an event of this scale. As the leading digital ticketing partner for high school football across Texas, Hometown was a natural call for an event built to bring a college-level atmosphere to one of the state's premier venues.
“We are incredibly grateful for Hometown’s generous support and partnership. From the outset, their team took the time to understand our mission, our goals, and the impact we aim to create in our community,” said Roland Parrish, Founder and President of The Parrish Charitable Foundation. “Hometown’s willingness to listen, collaborate, and align their support with our needs made them the right partner for our foundation. We look forward to building on this partnership and creating meaningful impact together for years to come.”
“The Roland Parrish Classic is about much more than football. It's a celebration of community, excellence, opportunity, and legacy, which aligns closely with our mission at Hometown to create impactful in-person experiences in school communities across the country," said Dennis Levene, CEO of Hometown. "We're incredibly proud to partner with the Parrish Charitable Foundation to help bring this event to life and, through the Classic, directly support the Foundation's work giving back to the community.”
The Parrish Charitable Foundation is a Dallas-based family philanthropy founded by Roland Parrish, a longtime North Texas business and civic leader. The Foundation supports scholarships, youth programs, and community initiatives across North Texas and abroad, including an endowed medical clinic in Fort Portal, Uganda, and scholarship funds at high schools across the Dallas area. The Roland Parrish Classic extends that mission to the football field, using the day to celebrate student-athletes and connect them with college, career, and health resources.
The Parrish Charitable Foundation joins a growing number of Texas organizations choosing Hometown for their ticketing and event management needs. By selecting Hometown, the UIL's Official Digital Ticketing Sponsor, the Foundation joins that same trusted network. To learn more about Hometown or schedule a demo, visit hometown.com.
