Prepare for Your Fall Season With Hometown

Explore our Fall Readiness Kit for ideas on how to elevate your program and events ahead of the next school year.

Fall prep doesn't have to be overwhelming

As your trusted partner, we’ve put together a comprehensive timeline of simple steps you can take between now 
and your fall season to ensure a seamless experience for you, your staff, students, and fans.

2
months
out
2.5
months
out
3
months
out
Meet with Hometown

From digital ticketing to fundraising, meet with someone from the Hometown team to discover ways to optimize your program so you can save time, raise more, and impress fans. Things to discuss: 

  • Goals and strategies for your events 
  • Seat map setup for reserved seating
  • Season pass and season ticket options
  • Proven fundraising strategies
  • School-branded websites and apps to promote your events
Run an end-of-year fundraiser

Schoolfundr

Budgets are tighter than ever. Get ahead of the game with an online fundraiser to support upcoming improvements to your programs, upgrades for your facilities, and expenses for your students. Schoolfundr offers:

  • Fee-free fundraising. Only standard credit card fees apply
  • Real-time tracking and reporting across every campaign
  • District-wide solution for full visibility and control
"We raised more money in the last year using Schoolfundr than we had in the previous six. It's reassuring to know that everything you raise goes back to your program."
Jenny Wilson
Spring Hill High School
Set up your Engage website or mobile app

Engage

Now is the time to set up a school-branded website and moible app so fans and families know exactly where to find schedules, scores, tickets, and news when the season kicks off. Hometown Engage offers:

  • Code-free, responsive websites and mobile apps
  • One-click sharing to social media to boost event visibility
  • Seamless integration from your Hometown Box Office
  • Automatic syncing from your website to your mobile app
"Engage is incredibly easy to use and it looks professional. It lets us tell the story of our athletic department in a way that reflects the pride we have in our programs."
Jon Adams
Fairview Park City Schools

Fall prep doesn't have to be overwhelming

As your trusted partner, we’ve put together a comprehensive timeline of simple steps you can take between now 
and your fall season to ensure a seamless experience for you, your staff, students, and fans.

2
months
out
2.5
months
out
3
months
out
Meet with Hometown

From digital ticketing to fundraising, meet with someone from the Hometown team to discover ways to optimize your program so you can save time, raise more, and impress fans. Things to discuss: 

  • Goals and strategies for your events 
  • Seat map setup for reserved seating
  • Season pass and season ticket options
  • Proven fundraising strategies
  • School-branded websites and apps to promote your events
Run an end-of-year fundraiser

Schoolfundr

Budgets are tighter than ever. Get ahead of the game with an online fundraiser to support upcoming improvements to your programs, upgrades for your facilities, and expenses for your students. Schoolfundr offers:

  • Fee-free fundraising. Only standard credit card fees apply
  • Real-time tracking and reporting across every campaign
  • District-wide solution for full visibility and control
"We raised more money in the last year using Schoolfundr than we had in the previous six. It's reassuring to know that everything you raise goes back to your program."
Jenny Wilson
Spring Hill High School
Set up your Engage website or mobile app

Engage

Now is the time to set up a school-branded website and moible app so fans and families know exactly where to find schedules, scores, tickets, and news when the season kicks off. Hometown Engage offers:

  • Code-free, mobile-optimized websites and mobile apps
  • One-click sharing to social media to boost event visibility
  • Seamless integration from your Hometown Box Office
  • Automatic syncing from your website to your mobile app
"Engage is incredibly easy to use and it looks professional. It lets us tell the story of our athletic department in a way that reflects the pride we have in our programs."
Jon Adams
Fairview Park City Schools

Register to attend our 
Fall Readiness Webinar

Get a front-row seat to live product demos and witness how other schools and districts prepare for a successful fall season. Register to learn more about:

Platform power plays and features for game day

New in-app QR Code Posters for event promotion

How to access the best game day support

Wednesday

June 17, 2026

12:00 - 1:00 pm Eastern

Register to attend our 
Fall Readiness Webinar

Wednesday
June 17, 2026
12:00 - 1:00 pm Eastern

Get a front-row seat to live product demos and witness how other schools and districts prepare for a successful fall season. Register to learn more about:

Platform power plays and features for game day

New in-app QR Code Posters for event promotion

How to access the best game day support

Success Stories

Witness the power of Hometown
across our nation’s schools

Going Cashless: The Digital Ticketing Revolution at Rancho Rio Public Schools

Hometown has enabled a seamless transition to cashless ticketing.

19,000
tickets sold, generating $128,040 in revenue
Simplified Fundraising on Hometown Drives Big Results for Pleasant Grove High School

The payoff was better than I could have ever expected in my 25 years of coaching.

$32,617
raised reaching 130% of their fundraising goal
GlenOak High School Transforms Its Athletic Website With Hometown Engage, Saves 2+ Hours a Week

Hometown Engage has that professional sports team feel to it. You can always find the ‘Buy Tickets’ button in the top corner of our website.

2 hours
saved per week on web management
1
month
out
45
days
out
Build out your season passes and tickets

Box Office

Take a few minutes now to set up your fall events so your season passes and tickets are ready to sell on day one.

  • Build out all fall scheduled events in the Box Office
  • Set appropriate event publishing/ticket on-sale timelines
  • Check accuracy internally and with digital ticketing expert
Start promoting events to fans
  • Prepare, finalize, and execute marketing plans for ticket sales
  • Promote initial events using your Engage website and app
  • Start selling season passes and tickets
Hometown's intuitive interface and real‑time insights empower our team to manage events more efficiently and securely.
Jason Glenn
Austin Independent School District
1
month
out
45
days
out
Build out your season passes and tickets

Box Office

Take a few minutes now to set up your fall events so your season passes and tickets are ready to sell on day one.

  • Build out all fall scheduled events in the Box Office
  • Set appropriate event publishing/ticket on-sale timelines
  • Check accuracy internally and with digital ticketing expert
Start promoting events to fans
  • Prepare, finalize, and execute marketing plans for ticket sales
  • Promote initial events using your Engage website and app
  • Start selling season passes and tickets
Hometown's intuitive interface and real‑time insights empower our team to manage events more efficiently and securely.
Jason Glenn
Austin Independent School District

Elevate every game and fundraiser with our AD Playbook

Unlock proven strategies, real success stories, and practical tips from athletic directors who’ve transformed their ticketing and fundraising with Hometown. Download The AD’s Ultimate Playbook to Ticketing, Fundraising, and Athletic Websites to discover:

Why Digital Matters: How modern tools protect revenue, reduce workload, and meet the expectations of today’s fans and families.

Best Practices for Boosting Revenue: Actionable steps to streamline ticketing, run high-performing fundraisers, and maximize support.

Real Stories From Other ADs: See how programs like yours saved time, simplified game day, and raised more with Hometown.


Elevate every game and fundraiser with our AD Playbook

Unlock proven strategies, real success stories, and practical tips from athletic directors who’ve transformed their ticketing and fundraising with Hometown. Download The AD’s Ultimate Playbook to Ticketing, Fundraising, and Athletic Websites to discover:

Why Digital Matters: How modern tools protect revenue, reduce workload, and meet the expectations of today’s fans and families.

Best Practices for Boosting Revenue: Actionable steps to streamline ticketing, run high-performing fundraisers, and maximize support.

Real Stories From Other ADs: See how programs like yours saved time, simplified game day, and raised more with Hometown.


2
weeks
out
Train up your team

The best fall seasons start with a team that's ready on day one.

  • Review the Fall Readiness Checklist
  • Practice updating your Engage website
  • Run a  Gate App training session with your operations team
  • Onboard your coaches with Schoolfundr
  • Publish ticketing info to social media, newsletters
2
weeks
out
Train up your team

The best fall seasons start with a team that's ready on day one.

  • Review the Fall Readiness Checklist
  • Practice updating your Engage website
  • Run a  Gate App training session with your operations team
  • Onboard your coaches with Schoolfundr
  • Publish ticketing info to social media, newsletters

Box Office

Important training videos for your gate staff

Share these resources with your gate staff and volunteers ahead of your first Hometown Box Office event.
Gate App: How to Sell Tickets
Watch Video
Gate App: How to Scan Tickets
Watch Video
Connecting Your PoS device
Watch Video
Explore More Videos

Box Office

Important training videos for your gate staff

Share these resources with your gate staff and volunteers ahead of your first Hometown Box Office event.
Gate App: How to Sell Tickets
Watch Video
Gate App: How to Scan Tickets
Watch Video
Connecting Your PoS device
Watch Video
Explore More Videos
day
0
3
days
out
1
week
out
Enter preseason with confidence
  • Verify all equipment is operational
  • Test connectivity to Hometown
  • Prepare QR signage for display
  • Verify accurate ticket links on your website, app, and social media accounts
  • Plan your first fundraiser for the year
  • Make sure the Hometown Gate App is installed on all your devices
Get your reporting center ready
  • Set up automated audit reports delivered to your inbox the morning after every event
  • Get more than ticket counts. Collect custom attendee data at checkout and export it for easy tracking
  • Reconcile payouts faster with itemized or batch transaction reports
With a professional ticketing platform, the process is simple, the accounting is easy, and it saves me a lot of time. Hometown allows me to maximize every minute of every day.
Mascoutah High School
Kick off time! Your fall season starts here

You’ve been prepping all summer for this moment! Here’s what we recommend doing the day you kick off your fall season:

  • Use QR code posters to promote your Engage mobile app or the Hometown Fan App to keep lines short and fans informed
  • Ensure gate staff scans each ticket at the gate
  • Launch and promote your first fundraiser of the year
  • Reach out to your dedicated Hometown rep for any urgent questions. We’re always here to help!
day
0
3
days
out
1
week
out
Enter preseason with confidence
  • Verify all equipment is operational
  • Test connectivity to Hometown
  • Prepare QR signage for display
  • Verify accurate ticket links on your website, app, and social media accounts
  • Plan your first fundraiser for the year
  • Make sure the Hometown Gate App is installed on all your devices
Identify reporting opportunities
  • Set up automated audit reports delivered to your inbox the morning after every event
  • Get more than ticket counts. Collect custom attendee data at checkout and export it for easy tracking
  • Reconcile payouts faster with itemized or batch transaction reports
With a professional ticketing platform, the process is simple, the accounting is easy, and it saves me a lot of time. Hometown allows me to maximize every minute of every day.
Mascoutah High School
Kick off time! Your fall season starts here

You’ve been prepping all summer for this moment! Here’s what we recommend doing the day you kick off your fall season:

  • Use QR code posters to promote your Engage mobile app or the Hometown Fan App to keep lines short and fans informed
  • Ensure gate staff scans each ticket at the gate
  • Launch and promote your first fundraiser of the year
  • Reach out to your dedicated Hometown rep for any urgent questions. We’re always here to help!

Additional resources

Explore our blog for more insights on how schools and programs like yours are making a bigger impact with thier events and fundraisers.

Ready to optimize your fall season?

Book a meeting with an expert to explore ways to elevate your program with Hometown’s website, app, ticketing, and fundraising solutions.

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FAQ

Your fall readiness questions, answered

General FAQ

How soon should I have my events created in the Box Office?

At least 30 days before the event.

What's the benefit of an Engage school-branded website and mobile app? 

At least 30 days before the event.

When should I train my gate workers?

Train gate workers around two weeks before the event. The Gate App Guide has resources to share with them.

How many gate workers should I have staffed for the event?

One staff member per 350 guests. Ticket purchase numbers are viewable in the Box Office to help with planning.

How should I organize lines at the gate?

If you're offering ticket sales at the gate, it's helpful to have those fans in a separate line. For example, create one line for just scanning tickets bought online, and one gate for point of sale transactions. Also, it's recommended to have at least one gate worker working each line.

When should I charge or update my equipment?

Check weekly for software and app updates, and keep equipment fully charged and updated before each event.

We want all ticket sales to happen online. How can we be successful at our events?

Hang QR code posters at all gates (multiple per gate), use sandwich boards or A-Frames with QR codes at each entrance, and promote advance purchases via social media. The Hometown Box Out integration lets you create graphics quickly.

How should I advertise my events?

Use the ‘Share Event’ button in the Hometown Box Office to post to social media or copy a shareable link.

When should I start selling tickets to my events?

Typically 1–2 weeks before the event gives enough time to advertise.

How can I incentivize students and the community to participate in an end-of-year fundraiser? 

A great way to incentivize students is to spark a friendly competition, and what better time than the end of the school year. Here are some ideas that have worked for other teams:

  • Pie the coach — the student who raises the most gets to pie the coach or teacher in the face
  • Practice pass — the top text blast fundraiser gets a day off from practice or conditioning
  • Team movie day — if the whole team hits their collective goal, cancel practice and throw a movie day

The key is mixing small, low-cost rewards with big, memorable moments that make students excited to go above and beyond.

I have more questions. What do I do? 

Hometown customers can reach out to our Customer Success team for additional information and support through our Help Center.

If you're new to Hometown, you can request a meeting with a Hometown expert.

I'm not a Hometown customer. How can I learn more?

Request a meeting with a Hometown expert to explore our various solutions for athletic websites and apps, digital ticketing, and fundraising.

Season Ticket Renewals & Season Pass FAQ

What are season ticket renewals?

Offering renewals on your reserved season tickets simply allows fans who purchased a season ticket package last year to have first access to the same seats this year, before sales are open to the public.

Why should I offer season ticket renewals?

Giving previous ticket holders priority access to their seats before the general public encourages fans to continue supporting the program year after year and can also help increase concession, program, and merchandise sales.

How do season ticket renewals work?

Our Hometown Customer Success Team will work with you to gather your season ticket holder’s renewal information like name, seating assignments, email, etc. and then send an email to them before they go on sale to the general public.

What dates do I need to decide for a successful season ticket renewal?

Choose a renewal period, usually 1-2 weeks during the summer beginning on a Monday. You'll also want to choose a date to begin public sales. On this date, all seats left over after the renewal period will be available to the public.

How should I advertise season ticket renewal dates?

Take a campaign-style approach by creating a daily or weekly countdown on social media to build anticipation and boost awareness for upcoming season ticket renewals.Additionally, consider using email reminders, in-game announcements, website banners, and direct outreach to past season ticket holders to maximize visibility and encourage renewals.

When should we start selling season passes?

About a month before the first event.

Should I offer season passes to the community?

Absolutely. Season passes are a great way to encourage community buy in, excitement, and increase revenue earlier in the season.

Should I offer a season pass instead of a season ticket?

On the Box Office platform, season passes are ideal for general admission environments. If you're providing any type of reserved seating, we recommend offering season tickets. Remember, you can offer both types at the same time for fans to choose.

Have general questions 
about Hometown?

Explore our FAQ to learn more about Hometown’s solutions or 
schedule a meeting with our sales team.

a football players on a fielda woman looking at a book